Serving Our Customers Since 1982
In 1982 Gerald Brice, formerly the service manager for a local equipment dealership, began servicing equipment part-time for Coal County area farmers. Within three years, that service grew to full-time status. In 1987 Brice picked up several lines of parts and constructed his first shop building near his home. Brice then began buying and rebuilding good used tractors and eventually saw the need to offer new tractors and equipment to the public. "We started selling new equipment in 1990...it makes sense to me to have all three aspects of the business to make things work." The present day dealership was built in 1999 and is located on the West Side of Highways 3 & 75 in Lehigh, Oklahoma. Service Ag Equipment Co., Inc. was incorporated in 2002. The location and size of the business may have changed, but the principles on which Gerald Brice founded it have not: Excellent Service, Quality Equipment, and Fair Prices.
